Our shit-post of a bio states when Todd and I were registering our company we were torn between two names and ultimately decided on a coin toss. Those names were Long Shot Books and Hot Seat Books.
I bring up this up because the name Long Shot was semi-based on a term a seasoned horse racing fanatic I know once explained to me - which I thought was kind of cool and could be fitting to our company.
I'm told there are three types of horses in any race:
Favorites: horses most likely to win. The ones with the good stats.
Logicals: the runners up.
Long Shots: the guys who run dead last. The unlikely candidates. Typically a 20 to 1 shot. Occasionally, that horse who starts off dead last and runs its way up to the front and takes the win.
The person I know never bets favorites. I'm sure if you asked them you'd get a more detailed explanation, but the short of it is – just because they're in the spotlight doesn't mean they'll win. They always bet the long shots with no hesitation or regret. Despite what they odds are, they have faith in the long shots.
In the words of Shane Koyczan, “We grew up learning to cheer for the underdog because we see ourselves in them.” I don't think you can bet on a long shot if you don't fully believe in this.
Back when Todd and I started LSB in 2018, I was having a shit time in life. Sparing details, I knew it probably wasn't a good time to start a company. I did it anyway, and struggled like hell. I wasn't ready for the huge undertaking that is starting/running a business. I was content to just melt into the floor rather than deal with researching, budgeting, or preparing for LSB, let alone life. The odds weren't in my favor. I had no confidence in my competence as a writer, artist, business owner, or functional adult.
I took a gamble with what energy I did have and bet on this company. LSB is my long shot. No regrets. Just faith. Once I placed my bet, it became real. I had an author who was waiting on my interview questions. I had an article to write. I had events to plan. I didn't have energy to dwell in that pit again – I was too preoccupied with all the authors we wanted to work with and how much I believe in what LSB stands for.
Each time I’ve bet, I've won. Through LSB, we've met a plethora writers, artists, and creative folk with fascinating ideas and great work – that alone makes it worth it. We put out a kick-ass book. We've got more ideas in the works in all different forms. We're growing and learning every step of the way.
At LSB we work with wild dreams, so let's see it. We want to see your passion project that pulled you through the tough times. We want to read the piece you're excited about so we can get excited about it too. We're interested in the kind of work only people with serious imagination can see through.
We're betting on you, long shot.